SMALL COMPANY, HUGE MISSION

The fitness industry seems to focus on people who are already fit, that leaves 80% of the population feeling left out. We want to change that.
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BORN OUT OF NECESSITY

Primal 7 was invented by former NFL player Brian DeMarco. He suffered a career-ending injury that left him with 17 fractures in his spine.  After surgeries left him bedridden, Brian and his wife Autumn invented Primal 7 as a desperate attempt to regain quality of life. Three years later he was not only walking, but playing with his kids again.

“We get to use exercise to help people believe in themselves again. What’s better than that?”

VICTOR ABIJAOUDI II, CEO

REBORN OUT OF NECESSITY

Inspired by Brian’s miraculous recovery, a group of us joined forces to bring Primal 7 to others in need of renewed hope and confidence. We’ve rallied physical therapists and trainers around the ambitious goal of bringing safety, simplicity, and accessibility back to exercise–so all body types and fitness levels feel welcome.

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OUR “MAKE MOM PROUD” PROMISE

Our mothers taught us to lead with compassion, and follow with respect and gratitude. We built this into our values so we never lose focus (and so we don’t get in trouble).

We will NEVER:

  • TREAT YOU LIKE A FAILURE FOR NOT BEING FIT ALREADY
  • USE GUILT TO SELL YOU ON PRODUCTS OR PROGRAMS
  • SELL YOU THINGS WE WOULDN’T USE OURSELVES
  • BOMBARD YOU WITH IMAGES OF MODELS INSTEAD OF REAL PEOPLE

We will ALWAYS:

  • RESPECT YOUR CHALLENGES LIKE THEY WERE OUR OWN
  • LISTEN TO FEEDBACK LIKE OUR LIVES DEPEND ON IT
  • USE SIMPLE LANGUAGE INSTEAD OF FANCY EXERCISE TERMS
  • PRIORITIZE SAFETY IN EVERY SINGLE PRODUCT AND PROGRAM

 

 

"Within two weeks, I could already see a difference in my coordination and ability to do the workouts."

Mike, Real person

Mike's story

Will Primal 7 work for your unique needs? Click below to find out.